{"title":"Smooth Fine Lines","description":"\u003ch2\u003eAnti-ageing serums, retinol and creams\u003c\/h2\u003e\n\u003cp\u003eBrowse anti-ageing skincare from Ammuri, Klara's and Bio-Mimetic Cosmetics, with serums for the face and day and night creams. Individual results vary.\u003c\/p\u003e\n\u003ch3\u003eRetinol serums\u003c\/h3\u003e\n\u003cp\u003eRetinol is usually used at night. Ammuri offers several strengths: \u003ca href=\"\/products\/retinol-supreme-25-serum-for-anti-ageing-age-defying-skin-ammuri\"\u003eRetinol Supreme 2.5%\u003c\/a\u003e, \u003ca href=\"\/products\/retinol-35-face-serum-for-anti-ageing-skin-renewal-ammuri\"\u003eRetinol 3.5%\u003c\/a\u003e, \u003ca href=\"\/products\/ammuri-retinol-35-high-strength-serum-anti-ageing-face-serum\"\u003eRetinol 3.5% High Strength\u003c\/a\u003e and \u003ca href=\"\/products\/ammuri-retinol-5-apple-stem-cell-serum-30ml\"\u003eRetinol 5% with Apple Stem Cell\u003c\/a\u003e. Higher strengths are aimed at experienced retinol users, so read each product page before choosing.\u003c\/p\u003e\n\u003ch3\u003ePeptide and gold serums\u003c\/h3\u003e\n\u003cp\u003eIf you would rather not use retinol, look at the \u003ca href=\"\/products\/ammuri-peptide-anti-ageing-serum-matrixyl-3000\"\u003eAmmuri Peptide Serum with Matrixyl 3000\u003c\/a\u003e or the \u003ca href=\"\/products\/24k-gold-face-serum-for-radiance-anti-ageing-ammuri\"\u003eAmmuri 24K Gold Anti-Ageing Face Serum\u003c\/a\u003e.\u003c\/p\u003e\n\u003ch3\u003eDay and night creams\u003c\/h3\u003e\n\u003cp\u003eCreams include the \u003ca href=\"\/products\/anti-wrinkle-light-day-cream\"\u003eKlara's Anti-Wrinkle Light Day Cream\u003c\/a\u003e, the \u003ca href=\"\/products\/anti-wrinkle-day-night-cream-duo-new\"\u003eKlara's Day and Night Cream Duo\u003c\/a\u003e, the \u003ca href=\"\/products\/anti-wrinkle-vanilla-night-cream\"\u003eBio-Mimetic Anti-Wrinkle Vanilla Night Cream\u003c\/a\u003e and the \u003ca href=\"\/products\/apple-stem-cell-age-reverse-cream-for-wrinkles-skin-renewal-ammuri\"\u003eAmmuri Apple Stem Cell Anti-Ageing Cream\u003c\/a\u003e.\u003c\/p\u003e\n\u003cp\u003eSome products contain retinol or other active ingredients that are not suitable for everyone, including during pregnancy or breastfeeding. Please read each product page, patch test and follow the manufacturer's directions. Free UK delivery on orders of £50 or more.\u003c\/p\u003e","products":[{"product_id":"ammuri-peptide-anti-ageing-serum-matrixyl-3000","title":"Ammuri Peptide Anti-Ageing Face Serum with Matrixyl 3000 30ml","description":"\u003ch2\u003ePeptide Anti-Ageing Serum\u003c\/h2\u003e\n\u003cp\u003eThe Ammuri Peptide Anti-Ageing Serum is formulated to help smooth the look of fine lines and support a more rejuvenated-looking complexion. It is formulated with the peptide ingredients Matrixyl 3000 and Argireline.\u003c\/p\u003e\n\u003ch3\u003eKey Benefits\u003c\/h3\u003e\n\u003cul\u003e\n\u003cli\u003e\n\u003cstrong\u003eMatrixyl 3000\u003c\/strong\u003e — a peptide complex used to help support the appearance of plumper, firmer-looking skin\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eArgireline\u003c\/strong\u003e — helps relax the look of facial tension to soften the appearance of expression lines\u003c\/li\u003e\n\u003cli\u003eHelps reduce the appearance of fine lines and wrinkles with regular use\u003c\/li\u003e\n\u003cli\u003eSupports the look of skin elasticity and firmness\u003c\/li\u003e\n\u003cli\u003eLightweight, fast-absorbing formula\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003ch3\u003eHow to Use\u003c\/h3\u003e\n\u003cp\u003eApply three to four drops to cleansed face and neck morning and evening. Gently press into skin and allow to absorb fully before applying moisturiser. The lightweight formula layers comfortably under moisturiser without leaving any greasy residue. Patch test before first use.\u003c\/p\u003e","brand":"Ammuri Skincare","offers":[{"title":"Default Title","offer_id":62554764247370,"sku":"XZ-LF0K-JAL0","price":24.83,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/1050\/0240\/2122\/files\/ammuri-peptide-anti-ageing-face-serum-with-matrixyl-3000-30ml-face-serum-6486242.png?v=1788877584"},{"product_id":"retinol-35-face-serum-for-anti-ageing-skin-renewal-ammuri","title":"Ammuri Retinol 3.5% Anti-Ageing Face Serum 30ml","description":"\u003cp\u003e\u003cstrong\u003eHelps support the appearance of smoother skin and a more even-looking texture.\u003c\/strong\u003e\u003c\/p\u003e\u003cp\u003e\u003cstrong\u003eWhat it is:\u003c\/strong\u003e An Ammuri retinol face serum in a lightweight, fast-absorbing formula. \u003cstrong\u003eWhat it does:\u003c\/strong\u003e It's designed to help the appearance of fine lines, wrinkles and uneven skin texture, supporting the look of a smoother, more even complexion. \u003cstrong\u003eWho it's for:\u003c\/strong\u003e Adults looking to care for the visible signs of ageing. Patch test before first use.\u003c\/p\u003e \u003ch2\u003eAbout Ammuri Retinol Serum 3.5%\u003c\/h2\u003e\u003cp\u003eAmmuri Retinol Serum 3.5% is \u003cstrong\u003ean anti ageing face serum\u003c\/strong\u003e formulated to help support the look of your skin.\u003c\/p\u003e\u003cp\u003eThe lightweight formula absorbs quickly. It delivers moisture to the skin, leaving it feeling soft and supple.\u003c\/p\u003e\u003chr\u003e \u003ch2\u003eBest For\u003c\/h2\u003e \u003cul\u003e \u003cli\u003e \u003cstrong\u003eThe appearance of fine lines and uneven skin texture\u003c\/strong\u003e — helps support a smoother, more even-looking complexion over time with consistent use\u003c\/li\u003e \u003cli\u003e \u003cstrong\u003eSkin that looks dull, uneven or lacking firmness\u003c\/strong\u003e — helps support the appearance of a more refreshed, even-toned complexion\u003c\/li\u003e \u003cli\u003e \u003cstrong\u003eA lightweight, fast-absorbing serum\u003c\/strong\u003e — absorbs without heaviness or residue\u003c\/li\u003e \u003c\/ul\u003e \u003chr\u003e \u003ch2\u003eFrequently Asked Questions\u003c\/h2\u003e\u003ch3\u003eHow long does retinol take to work?\u003c\/h3\u003e\u003cp\u003eHow long it takes to notice a difference varies from person to person, and individual results are not guaranteed.\u003c\/p\u003e\u003ch3\u003eHow often should I use it?\u003c\/h3\u003e\u003cp\u003eFollow the directions and precautions printed on the product label and packaging.\u003c\/p\u003e\u003ch3\u003eDo I need sun protection when using retinol?\u003c\/h3\u003e\u003cp\u003eYes. Use a broad-spectrum sunscreen during the day while using retinol products.\u003c\/p\u003e\u003chr\u003e\u003cp\u003e\u003cstrong\u003eKey Ingredients:\u003c\/strong\u003e Retinol — see the product label for the full ingredient list\u003cbr\u003e\u003cstrong\u003eBest For:\u003c\/strong\u003e The appearance of fine lines, wrinkles and uneven skin texture\u003cbr\u003e\u003cstrong\u003eHow to Use:\u003c\/strong\u003e Follow the directions and precautions on the product label. Patch test before first use.\u003cbr\u003e\u003cstrong\u003eSize:\u003c\/strong\u003e 30ml | \u003cstrong\u003eMade in:\u003c\/strong\u003e UK\u003c\/p\u003e","brand":"Ammuri Skincare","offers":[{"title":"Default Title","offer_id":62758363464010,"sku":"44168031797540","price":21.59,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/1050\/0240\/2122\/files\/ammuri-retinol-35-anti-ageing-face-serum-wrinkle-repair-skin-renewal-30ml-face-serum-6271333.png?v=1788877577"},{"product_id":"vegan-anti-wrinkle-night-cream-with-avocado","title":"Klara's Vegan Anti-Wrinkle Night Cream with Avocado","description":"\u003ch2\u003ePlant-Based Comfort for Overnight Renewal\u003c\/h2\u003e \u003cp\u003eKlara's Vegan Anti-Wrinkle Night Cream is designed to support overnight hydration and a smoother, more comfortable-looking complexion, using a fully plant-based, collagen-free formula for those who prefer to avoid marine-derived ingredients.\u003c\/p\u003e \u003cp\u003eAvocado extract supplies essential fatty acids and antioxidant support, while shea butter and cocoa butter help soften and cushion the skin through the night. Hyaluronic acid works alongside these botanicals to help maintain hydration and support a plumper, more supple look by morning. The evening formulation is noticeably richer than a standard day cream, giving skin time to absorb these ingredients fully while you sleep.\u003c\/p\u003e \u003ch2\u003eKey Benefits\u003c\/h2\u003e \u003cp\u003eCollagen-free, plant-based formulation\u003cbr\u003eSupports overnight hydration\u003cbr\u003eHelps maintain smooth, supple-looking skin\u003cbr\u003eRich texture suited to evening use\u003cbr\u003eFree from marine-derived ingredients\u003c\/p\u003e \u003ch2\u003eHow to Use\u003c\/h2\u003e \u003cp\u003eApply to cleansed face and neck in the evening, massage gently until fully absorbed, and leave on overnight as the final step of an evening skincare routine.\u003c\/p\u003e","brand":"Klara's","offers":[{"title":"30ml Jar","offer_id":62763141103946,"sku":"40194152267948","price":38.88,"currency_code":"GBP","in_stock":true},{"title":"30ml Pump","offer_id":62763141136714,"sku":"40194152300716","price":38.88,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/1050\/0240\/2122\/files\/klaras-vegan-anti-wrinkle-night-cream-with-avocado-face-cream-1982673.png?v=1788877589"},{"product_id":"ammuri-retinol-35-high-strength-serum-anti-ageing-face-serum","title":"Ammuri Retinol 3.5% High Strength Anti-Ageing Face Serum 30ml","description":"\u003cp\u003e\u003cstrong\u003eHelps support the appearance of firmer skin, a more even tone and smoother-looking wrinkles.\u003c\/strong\u003e\u003c\/p\u003e\u003chr\u003e\u003ch2\u003eAbout This Serum\u003c\/h2\u003e\u003cp\u003eThe Ammuri Retinol 3.5% High Strength Serum is an Ammuri retinol face serum for evening skincare routines. It's designed to help reduce the appearance of wrinkles, fine lines and uneven tone, supporting a smoother, firmer-looking complexion with consistent use.\u003c\/p\u003e\u003chr\u003e\u003ch2\u003eWhat It's Designed For\u003c\/h2\u003e\u003cp\u003e\u003cstrong\u003e✨ The Appearance of Fine Lines \u0026amp; Wrinkles\u003c\/strong\u003e\u003cbr\u003eSupports a smoother, firmer-looking complexion with consistent use.\u003c\/p\u003e\u003cp\u003e\u003cstrong\u003e🌟 More Even-Looking Skin Tone\u003c\/strong\u003e\u003cbr\u003eHelps support a more even-looking complexion over time.\u003c\/p\u003e\u003cp\u003e\u003cstrong\u003e🇬🇧 UK Brand\u003c\/strong\u003e\u003cbr\u003eDeveloped by a UK skincare brand.\u003c\/p\u003e\u003chr\u003e\u003ch2\u003eKey Ingredients\u003c\/h2\u003e\u003cp\u003e\u003cstrong\u003eRetinol\u003c\/strong\u003e\u003cbr\u003eA vitamin A derivative included to help support the appearance of smoother skin texture, reduced-looking fine lines and a more even-looking complexion. See the product label for the full ingredient list.\u003c\/p\u003e\u003chr\u003e\u003ch2\u003ePrecautions\u003c\/h2\u003e\u003cp\u003ePatch test before first use. Not recommended during pregnancy or breastfeeding — consult your GP or dermatologist if unsure. Avoid the eye area.\u003c\/p\u003e\u003chr\u003e\u003ch2\u003eHow to Use\u003c\/h2\u003e\u003cp\u003eFollow the directions and precautions printed on the product label and packaging. Use a broad-spectrum sunscreen during the day while using retinol products.\u003c\/p\u003e\u003chr\u003e\u003ch2\u003eWhat to Expect\u003c\/h2\u003e\u003cp\u003eRetinol products work gradually, and individual results vary and are not guaranteed.\u003c\/p\u003e\u003chr\u003e\u003ch2\u003eFrequently Asked Questions\u003c\/h2\u003e\u003cp\u003e\u003cstrong\u003eDo I need sun protection with this serum?\u003c\/strong\u003e\u003cbr\u003eYes. Use a broad-spectrum sunscreen during the day while using retinol products.\u003c\/p\u003e\u003chr\u003e\u003cp\u003e\u003cstrong\u003eIs this safe during pregnancy or breastfeeding?\u003c\/strong\u003e\u003cbr\u003eRetinol is not recommended during pregnancy or breastfeeding. Please consult your GP or dermatologist before use.\u003c\/p\u003e\u003chr\u003e\u003cp\u003e\u003cstrong\u003eCan I use this on my neck as well as my face?\u003c\/strong\u003e\u003cbr\u003eCheck the product label for where the serum should be applied, and always avoid the eye area.\u003c\/p\u003e\u003chr\u003e\u003ch2\u003eProduct Details\u003c\/h2\u003e\u003cp\u003eSize: \u003cstrong\u003e30ml\u003c\/strong\u003e\u003cbr\u003e\u003cstrong\u003eMade in:\u003c\/strong\u003e UK\u003c\/p\u003e","brand":"Ammuri Skincare","offers":[{"title":"Default Title","offer_id":62856153104714,"sku":"05226","price":21.59,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/1050\/0240\/2122\/files\/Ammuri_High_Strength_Retinol_3.5_Serum.png?v=1789172041"},{"product_id":"24k-gold-face-serum-for-radiance-anti-ageing-ammuri","title":"Ammuri 24K Gold Anti-Ageing Face Serum – Radiance \u0026 Skin Firming 30ml","description":"\u003cp\u003e\u003cstrong\u003eWhat it is:\u003c\/strong\u003e This is a luxurious 24K Gold Face Serum by Ammuri, containing gold leaf particles alongside anti-ageing actives. \u003cstrong\u003eWhat it does:\u003c\/strong\u003e It's formulated to help the appearance of fine lines and wrinkles, add radiance, and leave skin looking firmer and brighter with regular use. \u003cstrong\u003eWho it's for:\u003c\/strong\u003e Ideal for anyone wanting a luxury-feel serum that combines gold leaf with anti-ageing skincare actives.\u003c\/p\u003e\u003cp\u003eOur \u003cstrong\u003e24K gold face serum\u003c\/strong\u003e is formulated with gold leaf particles that help add a luminous, reflective glow to skin. The active ingredients are designed to help firm and smooth the look of skin over time, while the gold particles reflect light to enhance the appearance of radiance.\u003c\/p\u003e\u003chr\u003e\u003cp\u003e\u003cstrong\u003eKey Ingredients:\u003c\/strong\u003e Gold leaf particles, anti-ageing actives\u003cbr\u003e\u003cstrong\u003eBest For:\u003c\/strong\u003e Fine lines, wrinkles, dull skin, loss of radiance and firmness\u003cbr\u003e\u003cstrong\u003eHow to Use:\u003c\/strong\u003e Apply a few drops to clean skin morning and\/or evening; follow with moisturiser\u003cbr\u003e\u003cstrong\u003eMade in:\u003c\/strong\u003e UK | \u003cstrong\u003eBefore use:\u003c\/strong\u003e patch test first and follow the label directions\u003c\/p\u003e","brand":"Ammuri Beauty","offers":[{"title":"Default Title","offer_id":62856161460554,"sku":"44971176657188","price":16.19,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/1050\/0240\/2122\/files\/rn-image_picker_lib_temp_da3d9ed1-54ea-4e8f-8c49-3bf4bd14fcbc.png?v=1789269161"},{"product_id":"ammuri-retinol-5-apple-stem-cell-serum-30ml","title":"Ammuri Retinol 5% Serum with Apple Stem Cell – Anti-Ageing \u0026 Dark Spots 30ml","description":"\u003cp\u003e\u003cstrong\u003eWhat it is:\u003c\/strong\u003e An Ammuri retinol face serum formulated with Apple Stem Cell extract. \u003cstrong\u003eWhat it does:\u003c\/strong\u003e It's designed to help support the appearance of smoother skin, more even tone and reduced-looking fine lines with consistent use. \u003cstrong\u003eWho it's for:\u003c\/strong\u003e Adults with mature or unevenly toned-looking skin.\u003c\/p\u003e\u003ch2\u003eAmmuri Retinol 5% Serum with Apple Stem Cell\u003c\/h2\u003e\u003cul\u003e \u003cli\u003e🍎 Formulated with Apple Stem Cell extract\u003c\/li\u003e \u003cli\u003e✨ Helps support the look of fine lines, wrinkles \u0026amp; dark spots\u003c\/li\u003e \u003cli\u003e🌿 Helps smooth the appearance of skin texture\u003c\/li\u003e \u003c\/ul\u003e\u003cp\u003eAmmuri's Retinol 5% Serum, formulated with Apple Stem Cell extract, for an evening skincare routine.\u003c\/p\u003e\u003cp\u003e\u003cstrong\u003ePrecautions:\u003c\/strong\u003e Patch test before first use. Use a broad-spectrum sunscreen during the day while using retinol products. Follow all warnings printed on the product label and packaging.\u003c\/p\u003e\u003chr\u003e\u003cp\u003e\u003cstrong\u003eKey Ingredients:\u003c\/strong\u003e Retinol, Apple Stem Cell Extract — see the product label for the full ingredient list\u003cbr\u003e\u003cstrong\u003eBest For:\u003c\/strong\u003e The appearance of wrinkles, fine lines, dark spots and loss of firmness\u003cbr\u003e\u003cstrong\u003eHow to Use:\u003c\/strong\u003e Follow the directions and precautions on the product label\u003cbr\u003e\u003cstrong\u003eSize:\u003c\/strong\u003e 30ml | \u003cstrong\u003eMade in:\u003c\/strong\u003e UK\u003c\/p\u003e","brand":"Ammuri Skincare","offers":[{"title":"Default Title","offer_id":62856164573514,"sku":"APPLESTEM02","price":24.83,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/1050\/0240\/2122\/files\/ChatGPT_Image_Dec_9_2025_11_14_47_AM.png?v=1789183673"},{"product_id":"apple-stem-cell-age-reverse-cream-for-wrinkles-skin-renewal-ammuri","title":"Apple Stem Cell Anti-Ageing Cream for Fine Lines \u0026 Wrinkles | Ammuri","description":"\u003cp\u003e\u003cstrong\u003eWhat it is:\u003c\/strong\u003e An anti-ageing face cream by Ammuri, combining Retinol with Apple Stem Cell extract. \u003cstrong\u003eWhat it does:\u003c\/strong\u003e It's formulated to help reduce the appearance of fine lines and wrinkles, support the skin's look of elasticity, and deliver hydration for a firmer-looking complexion. \u003cstrong\u003eWho it's for:\u003c\/strong\u003e Adults with mature-looking skin who want a cream as part of an anti-ageing routine.\u003c\/p\u003e\u003cp\u003eAdd the Retinol Apple Stem Cell Anti-Ageing Cream to your skincare routine. This product combines retinol and apple stem cell extract in a formula designed to support the appearance of more youthful-looking skin, while helping to hydrate.\u003c\/p\u003e\u003chr\u003e\u003cp\u003e\u003cstrong\u003eKey Ingredients:\u003c\/strong\u003e Retinol, Apple Stem Cell Extract — see the product label for the full ingredient list\u003cbr\u003e\u003cstrong\u003eBest For:\u003c\/strong\u003e The appearance of fine lines, wrinkles and loss of elasticity\u003cbr\u003e\u003cstrong\u003eHow to Use:\u003c\/strong\u003e Follow the directions and precautions on the product label. 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